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The Social Science

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Penny Modra is Creative Director of The Good Copy, a creative agency, shop and grammar school based in Collingwood. Penny previously worked as Editor of The Thousands city guides. In her present role Penny acts as a content manager and social media consultant for various brands including Melbourne Central, Ansell, Rooftop Cinema, Builders Academy and many more.

For this event, Penny will join with Lucy Feagins in a discussion to demystify social media strategy for small business, including:

· An overview of each key social media network and their strengths /limitations
· Creating a social media strategy
· Creating content for social
· Facebook - algorithms, engagement tips, targetting specific groups, sponsored FB campaigns, share-ability
· Instagram - timing your posts to maximise engagement, imagery selection, using hashtags and insta-etiquette
· Pinterest - the power of the pin-able image, driving web traffic
· Running competitions and giveaways on social media
· The pros and cons of linking social media feeds across platforms
· Apps and programs which can help manage and measure social media results

Date: Thursday 10th September 2015
Time: 6.30 – 8.30pm
Location: 14 Little Oxford St, Collingwood

Cost: $220 inc gst

Drinks and refreshments by Firecracker.


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