Retail is a special sub-section of small business. Great retailers truly have the capacity to contribute to the cultural fabric of a city. In this session, moderated by Lucy Feagins, learn from leading local retailers Abigail Crompton of Third Drawer Down, and Annie Abbott of habbot.
Abigail Crompton is proprietor of multifaceted creative retail enterprise and product design studio, Third Drawer Down. With two stores in Melbourne and a successful online store, Third Drawer Down is both a retail company and a design studio, specialising in the design and production of art and museum merchandise such as homewares, prints, tea towels, bedlinen, tableware and giftware produced for art museums across the globe.
Annie’s shoe brand habbot has grown in leaps and bounds since she first launched her business in 2011. In just four years the company has grown exponentially – she now has two beautifully designed stores in high profile spots across Melbourne, as well as a busy online store, and a staff of thirteen people.
This event will present a case study of both these impressive retail operations, and the invaluable lessons Abigail and Annie have learnt along the way.
After an introduction to both businesses, Lucy will lead an in conversation Q&A with both speakers, covering:
· The challenges and opportunities of ’bricks and mortar’ retail
· Customer service best practices
· Visual merchandising - creating impact on a budget
· Running an online store - website functionality, sales and service
· Building and maximising an email database
· Staffing - finding, hiring and incentivising great staff
· Publicity and PR for independent retailers
· Social media for independent retailers
Date: Monday 7th September 2015
Time: 6.30 – 8.30pm
Location: 14 Little Oxford St, Collingwood
Cost: $120 inc gst
Drinks and refreshments by Firecracker.